Session 5 – PATIENT EDUCATION, ADVOCACY GROUPS & ROLE OF MEDIA

PATIENT EDUCATION, ADVOCACY GROUPS & ROLE OF MEDIA

Session 5 – PATIENT EDUCATION, ADVOCACY GROUPS & ROLE OF MEDIA

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Session 5 saw discussion of patent laws concerning pharmaceuticals, value based healthcare through prevention and product innovation, family ecosystem in cancer care, total management of cancer in all its aspects, and public-private partnerships to lead to optimum and affordable cancer care. The conclusions reached were free drugs for BPL patients, development of infrastructure in PPPs, and introduction of fair pricing of drugs without any loss of quality.